That's not a goal...
That's not a goal...
Changing the way we think about goals and aspirations
If I were to ask 100 of my MBA students, “what are some of your goals for the next few years?” I know the types of responses I’d get. (Well, I know exactly the types of responses I’d get because, I did just that… and asked them about their goals.)
The types of responses:
I want to get promoted within [X] months/years.
I’d like to make [partner, managing director, VP] by the time I’m [30, 35, 40].
I want to get an internship at [enter prestigious company name] this summer and have them offer me a full-time, post-graduation job so that I’m done with recruiting.
I’d like to move into [Sales, Operations, Finance, BD, enter any functional role other than the one they’re currently an expert in] and be known as an expert in that function.
I’d like to earn a higher salary.
I want to be awarded [enter prestigious award name] prize, or be named to the [enter prestigious list name; e.g. Midas List, any top 40 under 40 list] list.
I want [enter large number] followers on Instagram/Twitter. I want a “blue checkmark”.
You get the point. I want to shout at them: “That’s not a goal!” I mean, technically they are, but here’s my point: these are not (useful, meaningful, productive) goals. At least not the way they are currently framed.
It’s like the quote:
“Begin with the end in mind.”
Strong disagree.
Goals are:
I want to read one book a month to learn how to [become a better public speaker or presenter, or develop my emotional intelligence, or create healthier work habits].
I want to meet 2 new people a week, who will broaden my perspective on [topic area].
I’d like to reduce my screen time down to [enter small number] hours so that I make more productive use of my time.
I’d like to check in with myself once a month to identify other personal distractions, and brainstorm how to reduce them.
Or even, things like:
Within [X] months/years, I want to get to a point where I wake up each morning and feel excited about the day.
I want to get to a level of financial freedom where I can go on one vacation each year with my family.
The difference? You’re setting goals that are based on winning and a personal standard of contentedness and some actions or processes that help you get there. Embedded in your goals are already some ‘hints’ or steps that you can take to further yourself.
And, you also open yourself up to outcomes that reach far beyond your comprehension—positive outcomes that might take you beyond promotions, raises, and typical workplace belt notches.
If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.
Andrew Carnegie